A NEW way to Cloud
Logitech G CLOUD Gaming Handheld puts advanced graphics and libraries of blockbuster games from the cloud in your hands—freeing you to play what you want, in more places.
The Problem
Riding the waves of Nintendo Switch's charm and Valve's Steam Dec swagger, Logitech rolled up its sleeves, put on its game face, and decided it's time to dive headfirst into the cloud gaming arena with its own enchanting creation.
In the rapidly expanding gaming market, where user mobility reigns supreme, handheld gaming devices emerge as the strategic solution to meet this demand. These devices not only alleviate the pain points of traditional gaming setups but also deliver an unparalleled and immersive gaming experience, positioning them as the epitome of modern gaming convenience.
As the sole UX Designer, I managed user experience and web design from the initiation phase to the product launch. This involved organizing the content and visuals to ensure optimal mobile and desktop user experience, presenting drafts to stakeholders, and directing quality assurance and debugging efforts during pre-launch updates.
My Role
UX & Visual Designer
Tools
Figma
Adobe Creative Suite
Adobe Experience Manager
Invision
Team
One UX Designer
One Project Manager
One Developer
One UX Copywriter
Design Direction
Logitech G Design Guide
The Solution
Next Steps & Recommendations:
Conduct user research to get user feedback on the effectiveness of the website and make updates based on findings.
I conjured up a one-page e-commerce extravaganza to make Cloud's launch as exciting as a circus! This page wasn't just about pre-orders; it was like a treasure map, revealing all the hidden gems of Cloud's features and the epic team-up between Logitech, Xbox, and Nvidia.
For the daring adventurers who decided to take the plunge into the Cloud, we brewed up an EA code redemption carnival. With every Cloud purchase, customers got their hands on a mystical flier, featuring a secret code straight from the Logitech G sorcery vault. This code? Oh, it unlocked a world of fun on our magical page, where players got to pick their very own free trial enchantments from NVIDIA or Xbox.